Christmas gift guides

Every December, the internet explodes in a blizzard of gift guides: colour-coded, budget-tiered, hyper-targeted, and boringly similar. And after years of contributing to that well-oiled machine, the “for him,” “for her, the kids,” “for the one who already has everything” categories, I found myself quietly wondering: What would I choose if there were no rules at all?
What if the list didn’t have to please a demographic, impress an algorithm, or tiptoe around expectations? What if gift-giving could feel imaginative again, personal, odd, beautiful and most importantly, sustainable?
So I handed the reins to my illustrated world, where anything goes and taste is allowed to be delightfully idiosyncratic. After years of following the standard template for gift guides, I wanted to see what might happen if I gave myself free rein. The result is a set of lists that are genuinely curated, without algorithms, without demographic targets, without the usual categories that flatten taste into tidy columns. These guides are built with sustainability in mind; they choose emotional resonance over commercial noise.